Disclosure: we're Ryz Labs, one of the seven options below, so weigh our placement accordingly. Facts about BELAY and every other company come from their own websites, linked in the Sources list, except where we say otherwise.
BELAY is a well-known US assistant company. It places US-based executive, virtual, marketing and operations assistants, also offers bookkeeping and fractional CFO services, and says it matches people in as little as one week with a Right-Fit Guarantee. What it doesn't do is publish a price: its site describes a "flat monthly pricing structure" and asks you to book a call. Owners usually look for BELAY alternatives for one of three reasons: they want a number before talking to sales, they need a different number of hours, or they want a different kind of partner.
For reference, BELAY: price on request; month-to-month with 30-day notice, as described on BELAY's own comparison page; US-based assistants working Monday to Friday, 9 to 5 in their own time zone. All entries as listed in November 2026.
The main thing BELAY makes you wait for is the number. Ours is on the page. An executive assistant who works only for you costs $3,000 monthly; a virtual assistant costs $2,000 monthly; neither asks you to commit past the current month. After a single conversation you get a plan, the price and the names of the people we'd place, every one screened by our recruiters.
They join your team, write and speak fluent English, and keep US business hours, New York included. From the day you approve the plan, most can typically start in under two weeks, though a few roles take three to six weeks. Like BELAY, we offer more than assistants, but our second line is technical: developers and product and project managers, so an owner can put an EA and an engineer on one team. Founded in 2021 and based in Calabasas, California, Ryz has grown past 200 people, and Fortune 500 engineering teams count on us. We're also rolling out Ryz Portal to clients now: one place to see your team and your requests.
Choose us if you want a dedicated person, a price before the sales cycle, and a partner for the tech work that usually follows. Skip us if you need bookkeeping, which BELAY offers and we don't.
Boldly is the closest match to BELAY's US-based positioning, with prices on the site. Plans run from 40 hours a month for $2,600 to 100 hours for $6,500, which is $65 an hour, and up to 160 hours on request; specialist work is $79 an hour. You can upgrade, downgrade or cancel any time, there's no start-up fee, and a lifetime satisfaction guarantee refunds that month's fees. Boldly says its people are US-based members of its own staff, with a Europe-based option, and includes a trained backup for vacations. Card payments add 2.9%.
Time etc suits owners whose need is a few hours, not a person. Its cheapest plan is $390 for 10 hours a month and its largest listed plan is $2,160 for 60, with unused hours carried into the next month. There's no setup fee and no notice period, and your first task is free without a card. Its assistants are US-based, and it says it has served more than 22,000 entrepreneurs since 2007.
Athena is the opposite trade to BELAY on location and pricing. It publishes its fee, $3,000 a month on a 12-month commitment or $3,600 after an initial 90 days, for one EA working 40 hours a week, and adds delegation coaching. Its FAQ says EAs are located overseas and work to your schedule, and onboarding typically takes two to three weeks. We compare the two in Athena vs BELAY, and break down Athena's totals in Athena pricing.
Wing lists executive assistant plans at $1,299 a month for 80 hours and $1,999 for 160 hours, month-to-month. It recruits in more than 20 countries and lets you pick US, Latin American or Asian time-zone alignment, promises a 24-hour replacement, and runs its own task app, Wing Workspace. See Athena vs Wing Assistant for more on how its plans compare.
Prialto sells 55-hour monthly units at $1,600 each, with a 90-day minimum per unit and a $250 setup fee that's waived on a one-year agreement. Its assistants work 9 AM to 6 PM, Monday to Friday, in US or UK time zones, from Prialto offices in the Philippines, Kenya and Guatemala. Prialto describes two trained backup assistants for every client and a SOC 2 Type 2 report.
Magic's site blocked our automated check, so these figures are from Magic's own pages as shown in search results. It lists a dedicated 40-hour executive assistant at about $540 a week, billed every four weeks, says you pay nothing until you hire and can cancel anytime, and sources assistants from the Philippines and Latin America who can work your business hours or off-hours.
BELAY doesn't publish dollar figures. Its site describes a flat monthly pricing structure and quotes on a call. Ask for a written monthly figure and the hours it covers.
On US-based assistants with month-to-month style terms, Boldly is closest and publishes its prices. Time etc is the closest for small hour plans.
On listed prices for a 40-hour week, Magic and Wing are lowest. For a few hours a month, Time etc's 10-hour plan at $390 is the smallest entry point.
Yes. BELAY describes its team as entirely US-based, working Monday to Friday, 9 to 5, in each assistant's own time zone.
Ryz assistants work US business hours, including New York hours. A dedicated executive assistant is $3,000 a month, month to month, with the price and named candidates shared after one conversation.
We checked every company's pages on November 14, 2026. Prices and terms change, so confirm them before you sign.
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