Miami is an unusual EA market. Its executive assistants earn less than the national median, $73,180 a year in May 2025 per federal wage data, against $76,590 nationally, yet the region has drawn a steady flow of founders, investors and family offices who expect the level of support they had in New York or San Francisco. The BLS metro area also takes in Fort Lauderdale and West Palm Beach, so the figures here apply from Brickell to Palm Beach. This Ryz Labs guide, written in November 2026, covers the local calendar, who uses EAs and for what, the pay data, how Eastern hours work for South Florida, and what each option costs.
Most US cities slow down in winter. South Florida speeds up. From roughly November through April, seasonal residents return, the event calendar fills with art fairs, boat shows, charity galas and conferences, and restaurants and venues book out. For an executive or principal, that means more dinners, more guests, more travel in and out of MIA and FLL, and more of everything to coordinate.
An assistant who plans that season in September, not December, is worth a great deal: holding reservations, booking house guests, scheduling the year's board and investment meetings before calendars lock. Summer is quieter but brings its own job: hurricane season. A good South Florida EA keeps a storm plan for travel, property and staff, and knows who to call when a flight cancels or a property needs securing.
Principals managing investments, properties, philanthropy and family logistics need an assistant who moves between advisers, household staff, schools and travel with discretion. Many family-office EAs are, in practice, chiefs of staff for the household as well as the office.
Real estate is central to the local economy. Owners juggle closings, condo associations, renovation crews, buyer tours and lender deadlines, and the EA keeps every date in view.
Owners who moved their companies or funds south often keep teams and investors in New York and elsewhere. Their assistant runs a calendar that's half local, half remote.
Hotel groups, restaurant owners, cruise and travel businesses and firms trading with the Caribbean and Latin America need assistants who handle volume and coordinate partners across borders.
From the BLS OEWS survey, May 2025, occupation 43-6011 (executive secretaries and executive administrative assistants), Miami-Fort Lauderdale-West Palm Beach metro area, code 33100:
That last figure is worth noticing. A smaller local pool of EAs, combined with a growing number of high-demand principals, can make senior candidates hard to find, even though the median wage is lower. If the principal expects a New York-calibre assistant, budget nearer the 75th percentile. With benefits added at about 30% of compensation, per the BLS private-industry average, a median Miami EA costs an employer roughly $104,500 a year, or $8,710 a month; our cost guide explains the method.
Many Miami businesses deal daily with partners in Latin America, the Caribbean and Spain. If your assistant will schedule with those partners, write the language needs into the job description, and check time differences: some partners share Eastern time, others are an hour or more ahead or behind depending on the season.
Some South Florida roles need someone physically there: managing a household, receiving guests, running errands, overseeing property staff. For those, hire locally. Many principals, though, find that most of the executive load, from calendar and inbox to travel, vendors, documents and follow-up, can be handled remotely, and pair a remote EA with a local house manager or office administrator.
Published comparison points from November 2026: Time etc lists 20 hours a month for $760; Boldly lists 40 hours a month for $2,600; Athena lists a dedicated EA at $3,000 a month with a 12-month commitment. Our Athena alternatives list covers more.
Miami is on Eastern time, so a US business-hours assistant covers your day. The detail to settle is the shape of that day. Many Miami principals start late and finish late, with evening events in season. Agree a core window, decide whether you need evening cover in high season, and write both down. If you're weighing an overseas service, check what your hours mean on the assistant's clock; the conversions are in our Athena location guide.
Our two rates are $3,000 monthly for an executive assistant who works only for you and $2,000 monthly for a virtual assistant, with no term beyond the month, which suits a seasonal market: you're not locked into a year if your needs change in May. The people we place work on your team, keep US business hours, and are fluent in English, and our recruiters screen every one. After a single conversation you'll hold a written proposal naming your candidates and the monthly cost. From your go-ahead, the typical start is in under two weeks, though some roles take three to six weeks. Ryz covers any US time zone: your assistant keeps your Eastern time business day, late starts and late finishes included.
Many relocated founders also need technical help, so we place developers and product and project managers too, on the same team as the assistant. Since 2021 Ryz has grown to 200+ people, and Fortune 500 engineering teams trust our placements. Set up a call, or read Ryz Labs vs Athena first.
Typical pay across South Florida in May 2025 was $73,180 a year ($35.18 an hour), with half of EAs between $58,060 and $88,570, per the federal wage survey.
Yes. The BLS metro area includes Miami-Dade, Broward and Palm Beach counties.
Winter, roughly November through April, when seasonal residents return and the event calendar peaks. Hurricane season brings a different kind of work in summer.
If the role includes household or property management, yes. For calendar, inbox, travel and vendor work, a remote EA on Eastern hours is usually enough.
Much of it, yes: tracking forecasts against your travel, rebooking flights, confirming that property managers and insurers have what they need, and keeping a contact list current. Physical preparation still needs someone on site.
South Florida wage numbers: OEWS series beginning OEUM0033100000000436011, requested through the federal statistics API in mid-November 2026 (the 14th). Service prices were read on each company's site that day.
Questions we didn't answer? Email info@ryzlabs.com.
Thanks — your message has been sent. We’ll get back to you soon.
Something went wrong while sending your message. Please try again or email info@ryzlabs.com.